WASHINGTON – The Gallaudet University women's basketball team, in addition to playing a North Eastern Athletic Conference game against Wilson College Saturday (Feb. 13) at 2 p.m., will participate in the annual Women’s Basketball Coaches Association (WBCA) "Play 4Kay" Pink Day in the Field House.
Gallaudet Athletics would like to encourage all fans to wear pink to show support for raising breast cancer awareness. The GU men's basketball team will begin the day at noon against Wilson College and will be wearing pink to show their support. Special handouts from the GU Health and Wellness program and Susan G. Komen for the Cure will be available in the lobby. Proceeds from the game will be donated to "Play 4Kay." Fans are also encouraged to tweet @KayYowFund and use #Play4Kay and @KomenDC while using social media at the games in addition to tweeting @GallaudetBison and #GUBison.
Play 4Kay will be occurring nationwide from Feb. 12-22, the purpose of which to assist in raising breast cancer awareness on the court, across campuses, in communities and beyond. Coach Kay Yow, former North Carolina State University head women’s basketball coach, was first diagnosed with breast cancer in 1987, and passed away on January 24, 2009, after facing her third bout with the disease. With the creation of the Play 4KayFund, Coach Yow hoped to raise money to further cutting-edge research conducted by the nation’s top doctors and medical experts to allow more and more cancer patients to have access to experimental drugs and clinical trials.
The WBCA's Play 4Kay, formerly known as the Pink Zone in previous years, was rebranded to keep the story and legacy of Kay Yow at the forefront of everything the fund commits itself to.
Since the initiative began in 2007, the WBCA has raised nearly $5.2 million for cancer research and attracted millions of fans and thousands of participants.
If you are interested in making a general donation please visit the link below:
WBCA Play 4Kay
The WBCA began Play 4Kay (Pink Zone) in 2007 as an initiative to raise breast cancer awareness in women's basketball, on campuses and in communities. Yow, who had begun her third battle with breast cancer in 2006, had a vision encompassing not only her wish to fund cancer research but also her desire for coaches to enrich their lives by serving others.
In 2007, more than 120 schools unified for this effort and helped make the inaugural year a success. In 2008, over 1,200 teams and organizations participated, reaching over 830,000 fans and raising over $930,000 for breast cancer awareness and research. The 2009 campaign raised over $1.3 million, reached over 912,000 fans, unified more than 1,600 participating teams and organizations, and saw 56+ schools break attendance records at their event. In 2010, over 1,800 participants came together to surpass $1,045,000 in donations and reached more than 922,000 fans across the nation. Over 22 schools broke attendance records through their participation. And in 2011, more than 1,300 teams and individuals participated to raise over $650,000. To date, the Kay Yow Cancer Fund has supported over $5.18 million in women’s cancer research and related programs focused on women’s cancers.
About the Kay Yow Cancer Fund and Play 4Kay Campaign
The Kay Yow Cancer Fund is a 501 (c)(3) charitable organization committed to being a part of finding an answer in the fight against women’s cancers through raising money for scientific research, assisting the underserved, and unifying people for a common cause. For more information on the Kay Yow Cancer Fund or to make a donation, please visit www.KayYow.com or www.Play4Kay.org.
About the Women’s Basketball Coaches Association
Founded in 1981, the Women’s Basketball Coaches Association promotes women’s basketball by unifying coaches at all levels to develop a reputable identity for the sport and to foster and promote the development of the game as a sport for women and girls. For more information on the WBCA, please visit www.wbca.org.