WASHINGTON - Every 3-point shot made in the month of February will have a greater meaning for the Gallaudet University men's and women's basketball programs. The Bison are joining the American Cancer Society's Coaches vs. Cancer 3-Point Challenge and they need your help to reach their goals.
The Coaches vs. Cancer 3-Point Challenge allows 191 college and high school basketball teams nationwide to use their spotlight on the court to raise money and awareness against cancer. Fans can pledge a donation for each 3-point shot the Bison men's and women's teams make during February to support American Cancer Society research, education and patient programs.
"Sports fans are passionate, and through initiatives like this one, we are channeling that passion into fun, yet meaningful, ways to help save lives from cancer," said Sharon Byers, chief development and marketing officer, American Cancer Society. "With these schools and the many other sports partners who support our work, we're revolutionizing how the American Cancer Society teams up with partners to make a real difference for real people every day."
The 3-Point Challenge will pit teams against rival schools to raise the most funds, as fans follow the leaderboard on http://www.3pointchallenge.org to see who will become the 3-Point Challenge Champion.
If you make a flat, one-time donation of $100+ or select the platinum or gold level donation level you will get a limited edition 3-Point Challege T-shirt.
"The 3-Point Challenge gives basketball fans the chance to support their teams and compete against their rivals, while fundraising for a great cause," said David Doan, vice president for strategic sports alliances, American Cancer Society. "We are excited to relaunch a fundraising program that started it all, now in the digital space, while staying true to what drives sports fans – competition."
More than 20 years ago, former University of Missouri head basketball coach Norm Stewart provided the vision and inspiration for Coaches vs. Cancer. A cancer survivor and National Association of Basketball Coaches member, he challenged fans to pledge a dollar amount for each 3-point shot his team made during the season. This 3-Point Attack concept evolved into the nationwide effort uniting coaches, fans, players, and communities in the fight against cancer, and is now known as, the 3-Point Challenge.
Every shot counts. Every life counts. All proceeds help the American Cancer Society save lives and celebrate life.
Join your team. Make a pledge. Beat cancer!
About Coaches vs. Cancer
Coaches vs. Cancer is a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches. This initiative leverages the personal experiences, community leadership, and professional excellence of coaches nationwide to increase cancer awareness and promote healthy living through year-round awareness efforts, fundraising activities, and advocacy programs. Since 1993, coaches have raised more than $100 million for the American Cancer Society. To learn more about Coaches vs. Cancer, visit coachesvscancer.org.